According to a report by “The Block,” the cryptocurrency-native travel booking platform, Travala, has integrated its more than 2 million listings in over 230 countries into the global hotel and accommodation search platform, Trivago, and is offering cryptocurrency payment services.
This integration will allow millions of Trivago users to explore, compare, and book accommodations from Travala and make payments using over 100 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), BNB, and Travala’s native token, AVA.
Travala aims to provide a decentralized and transparent travel booking experience by integrating blockchain technology into the travel industry, allowing users to book flights, hotels, and accommodations using various cryptocurrencies. In December of last year, Travala announced a nearly doubled year-on-year revenue of $100 million and revealed a Bitcoin and AVA treasury program. Travala also emphasized that, on average, 78% of bookings last year were paid with cryptocurrencies.
Reportedly, through this integration, Trivago users who select Travala listings will be redirected to Travala to complete their bookings and can earn rewards through its AVA Smart program, including discounts, up to 10% Bitcoin cashback, and other Web3 travel rewards.
Following this announcement, the price of AVA coin has significantly increased, with a gain of over 10% in the past hour. At the time of writing, the trading price of AVA is $0.707.