According to The Block, Google now supports displaying the balance of wallets associated with Ethereum Name Service (ENS) domain names in search results.
Source: Brantly Millegan
The Ethereum Name Service provides human-readable domain names, such as example.eth, allowing users to link their Ethereum wallets to these names, simplifying the process for cryptocurrency holders to transfer funds to other wallets.
Google introduced native support for Ethereum wallet balances in May 2023. Initially, users could search for specific public addresses and view the wallet balance directly in the search results. Today (22nd), Brantly Millegan, former core team member of ENS, noted that this feature has now been expanded to ENS domain names.
This means that when users search for specific ENS domain names on Google, the search results will display the wallet balance associated with that domain name, as well as the address itself. The data is sourced from the Ethereum browser Etherscan, and the balance displayed is the latest external transaction.
However, this service does not seem to be universally available. Some users on the X platform noticed that their domain names did not appear directly in Google search results. Millegan points out that the functionality works more reliably when using privacy browsing mode or when logged out of Google services.