According to a report by FORTUNE citing two informed sources, U.S. President Donald Trump plans to launch a cryptocurrency game branded with his name, reminiscent of Monopoly.
An insider revealed that this Trump cryptocurrency game will be an adaptation of Monopoly Go!, where players can earn in-game currency by moving pieces on a virtual Monopoly board and building structures in digital cities. Reportedly, Trump remarked in an interview years ago that Monopoly is a great game and even attempted to launch a reality show inspired by it.
Sources indicate that Trump’s longtime friend Bill Zanker is the driving force behind this initiative, having previously assisted Trump in the release of meme coins and NFTs. Zanker’s spokesperson, Kevin Mercuri, confirmed to FORTUNE the development of the game but denied its similarity to Monopoly Go!. Mercuri also revealed that the game is expected to launch by the end of April.
This planned real estate game will become the latest cryptocurrency venture involving Trump and his family. In addition to NFT collectibles and meme coins, the Trump family is also engaged in decentralized finance (DeFi) projects like World Liberty Financial, a stablecoin initiative, and a Bitcoin mining company in which Trump’s two sons hold significant shares.