According to auction information from the platform, this auction event was personally initiated by the owner of Achi (the dog from the WIF meme). The auction items included: a physical beanie, an unpublished photo of Achi with the beanie, a handwritten letter, and a video narrated by the owner (explaining the origin of the beanie and the meme story). Ultimately, the auction was won by FINN, the founder and CEO of the meme coin issuance platform BAGS, at a price of 6.8 BTC, valued at nearly 800,000 USD.
Although spending 800,000 USD on a beanie may seem like a crazy act, for FINN, it appears to be a reasonable “platform marketing budget.” After winning the bid, FINN posted on X:
“I am pleased to announce that @BagsApp has completed its first acquisition. We acquired a beanie worth 1 billion USD for just 700,000 USD. Get ready for the upcoming surprises.”
This strategy has indeed brought results. The token deployment volume on the Bags platform has recently surged, and yesterday it even climbed to second place in the entire market, only behind Pump fun.
