With the upcoming Bitcoin halving, the entire cryptocurrency industry once again focuses on this milestone moment. At this critical juncture, the global cryptocurrency exchange CoinEx recently released its first brand promotional video, “Coin in CoinEx,” integrating this significant event into its brand narrative and conveying the concept of “Less is More,” showcasing the exchange’s deep understanding and vision of cryptocurrency development trends.
Table of Contents:
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Conveying CoinEx’s innovation and mission through Bitcoin’s transformative journey
Highlighting the professional value of an established exchange
Catering to user needs and refining diversified products and services
Enhancing security: CoinEx’s actions and commitment against cyber attacks
Leading a new chapter in cryptocurrency after the halving
Conveying CoinEx’s innovation and mission through Bitcoin’s transformative journey
This meticulously crafted promotional video centers around the fantastical journey of a Bitcoin, depicting its evolution in the real world and its ultimate transformation into Bitcoin within the Web3 universe constructed by CoinEx. In this new domain tailored for cryptocurrencies, it embarks on a series of adventures. This process not only symbolizes the evolution of Bitcoin and other cryptocurrencies but also signifies CoinEx’s platform to help every cryptocurrency enthusiast achieve their pursuit of financial freedom and dreams.
The video’s conclusion also conveys CoinEx’s mission and core brand values, emphasizing its user-centric corporate philosophy. By constructing professional and user-friendly cryptocurrency products and platform services, CoinEx has become a guiding compass for users to explore the increasingly complex cryptocurrency world, aiming to enable more users to participate and promote the mainstream application of cryptocurrencies.
After the official release of the promotional video, CoinEx’s founder and CEO, Haipo Yang, shared his profound insights on the X platform:
As emphasized by Haipo Yang, CoinEx is committed to simplifying the exchange process and creating a secure and user-friendly trading platform, enabling every user to easily enter the world of cryptocurrencies to pursue their personal visions.
Highlighting the professional value of an established exchange
This promotional video not only portrays the development trajectory of Bitcoin but also reflects the vision and spirit of CoinEx’s founding. As early as 2011, founder Haipo Yang began to delve into Bitcoin and actively contributed to the Bitcoin community while working for top internet companies worldwide. In 2016, Haipo Yang further established the Bitcoin mining pool ViaBTC, dedicating himself wholeheartedly to the cryptocurrency industry. To this day, ViaBTC ranks among the top four Bitcoin mining pools globally, contributing significantly to the industry and earning recognition for its influence.
From its origins in the mining pool to providing comprehensive cryptocurrency financial services to users, this journey deepens CoinEx and the entire ViaBTC group’s understanding of the cryptocurrency market and transforms the accumulated rich experience from diverse business backgrounds into comprehensive services provided by the exchange.
Adhering to the concept of “Less is More,” CoinEx continuously optimizes its product line and listing standards to rapidly meet the diverse needs of users. The platform not only offers a wide range of trading choices, such as spot, perpetual contracts, and leveraged trading but also introduced innovative strategic trading services in 2023, including dollar-cost averaging and spot grid trading. These features allow users to customize their own trading strategies, simplifying the investment process and improving investment efficiency. Additionally, CoinEx provides various cryptocurrency financial services such as AMM market-making, staking loans, and wealth management to meet the asset allocation needs of different investors.
CoinEx currently supports over 880 cryptocurrencies, covering numerous popular tracks such as Solana, Layer 2, AI, and DePin, helping users seize opportunities in the rapidly changing market. At the same time, CoinEx adheres to rigorous screening standards for its listing process, ensuring the quality of listed assets to avoid exposing users to risks.
In response to the fast-paced iteration of the cryptocurrency field, CoinEx continuously enriches its Web3 educational resources on the platform, presenting them in a simple and understandable manner to help users grasp the latest market dynamics and opportunities. Furthermore, as more trading platforms expand their wallet services, CoinEx upgraded its subsidiary wallet business, CoinEx Wallet, earlier this year. As showcased in the promotional video, CoinEx Wallet guides users to explore the blockchain world securely and efficiently through its clean and comprehensive interface design, facilitating activities such as trading, staking, and accessing DApps, making these blockchain activities more convenient.
Network security threats have always been a major challenge in the cryptocurrency industry, with hackers constantly launching attacks against industry institutions and users through methods like phishing and system intrusion. Effective control of information security risks becomes crucial for exchanges. In the promotional video, CoinEx emphasizes its focus on the security infrastructure of the platform.
In terms of strengthening security measures, CoinEx collaborates with renowned blockchain security company SlowMist, introducing anti-money laundering software, security audits, real-time monitoring, and incident response protocols to protect the assets of CoinEx’s over 5 million global users. CoinEx has also established a user protection fund, allocating a certain percentage (10%) from each platform transaction fee to safeguard the integrity of user assets in the event of uncontrollable risk, ensuring user rights and making CoinEx a reliable shield for user asset security.
Leading a new chapter in cryptocurrency after the halving
By releasing the promotional video “Coin in CoinEx,” CoinEx pays homage not only to the Bitcoin halving event but also conveys its brand philosophy and macro perspective on the future of cryptocurrencies. The video cleverly reveals the spirit of “Less is More,” highlighting CoinEx’s continuous efforts in simplifying cryptocurrency trading, promoting product innovation, and enhancing security protection. Looking ahead, CoinEx promises to continue working hand in hand with global users, exploring the broad prospects of cryptocurrencies to drive the overall development of the crypto economy and further solidify its position as an industry pioneer.
