According to an official statement issued by the UK Financial Conduct Authority (FCA), the regulatory body has developed guidelines specifically targeting influencers who promote cryptocurrencies (or other investments) through memes, live streaming, and other means. The FCA states that so-called “financial influencers” must obtain approval from a designated representative of the FCA before promoting or publishing memes, advertisements, or related content related to financial products and services. The regulatory body further emphasizes the prevalence of meme marketing in the cryptocurrency industry, to the extent that there is even a dedicated market for meme coins.
