With the upcoming Bitcoin halving and the catalyst of spot ETFs, the cryptocurrency field is experiencing a new bull market. The prices of mainstream cryptocurrencies such as Bitcoin and Ethereum have soared, and many new cryptocurrencies, such as AI, DePIN, and BRC20, are gaining market popularity, leading to an increase in the number of new tokens. Many investors are eager to capture the early bonuses of new token issuances, especially evident in the recent meme coin craze. This has also made exchanges that list new coins early favored by the market. Against this backdrop, CoinEx exchange has stood out among many platforms with its innovative listing strategy.
Combining quantity and speed of listing, CoinEx is characterized by the diversity of cryptocurrencies it supports. According to CoinMarketCap data, CoinEx has currently listed over 920 cryptocurrencies, ranking among the top three global cryptocurrency trading platforms. It covers a wide range of currencies, including popular concepts such as Layer 2, modularization, parallel EVM, Solana ecosystem, AI, DePIN, and memes. This includes tokens like ORDI, a BRC-20 token that skyrocketed in the early stages of the bull market, and Celestia ($TIA), a modular blockchain. Recently, meme coins such as BONK and WIF have also gained popularity.
CoinEx often lists the hottest tokens at the earliest possible time. For example, it listed ETHFI, an Ethereum re-staking platform, and cross-chain protocol Polyhedra Network ($ZK), soon after their launches, satisfying users’ trading needs and allowing them to benefit from the early rise of new tokens. Many high-quality projects have received preferential treatment from CoinEx before being listed on major exchanges such as Binance and Coinbase.
Taking the recent popular meme coin project BOOK OF MEME as an example, CoinEx listed the BOME token the day after its pre-sale, ahead of most other exchanges. This allowed CoinEx users to catch the biggest price surge of the token. According to TradingView data, the price of BOME was relatively low when it was listed on CoinEx (around $0.001639 at the closing price after one hour of listing) but later soared to $0.029, an increase of over 1600%.
The timing of BOME token listings on several mainstream exchanges. Source: TradingView
Ensuring both efficiency and quality in token listings is not an easy task. The key to CoinEx’s ability to meet this characteristic lies in its systematic listing process. In addition to accepting project applications for exposure opportunities, CoinEx’s listing team actively explores potential cryptocurrencies in the market. Through a detailed and comprehensive listing process and standards, CoinEx ensures that each token meets security requirements.
CoinEx’s listing process consists of six key steps: project discovery, project analysis, listing decision, technical integration, CoinEx platform launch, and promotional activities. During the project discovery and analysis stage, CoinEx uses its independently developed risk assessment model to conduct in-depth analysis of each token. The research covers the project’s technical foundation, economic model, smart contracts, and team background, as well as market conditions, potential, community activity, and legal compliance of the token to reduce speculative risks and curb illegal activities.
For example, Kaspa ($KAS), a PoW track protocol, had a price surge of over 2200% in 2023. However, as early as 2022, CoinEx began researching Kaspa’s development and potential, including its operation mechanism and hash rate growth, and listed the KAS token in November of the same year, allowing platform users to position themselves before the price surge.
After comprehensive multidimensional analysis, CoinEx’s listing team scores and conducts final reviews based on the analysis results. Once a token is approved for listing, CoinEx works closely with the project development team to ensure technical readiness and seamless integration before and after the token is listed. At the same time, CoinEx requires projects to provide sufficient information disclosure to further protect user rights.
After the technical integration is completed and the token is officially listed on the CoinEx platform, CoinEx organizes various activities to increase users’ understanding of the new tokens, such as token airdrops and trading competitions through the “CoinEx Airdrop Station,” while providing corresponding rewards to incentivize user participation.
Benefiting from the ViaBTC Group, which includes exchanges, mining pools (ViaBTC), public chains (CoinEx Smart Chain), wallets (CoinEx Wallet), and investments (ViaBTC Capital), CoinEx’s research team can understand the development and potential of various sectors in the cryptocurrency industry. They can identify valuable projects for users and stay updated on popular currencies. CoinEx also publishes educational content and research reports on its official website, allowing users to follow the research team’s footsteps and understand the latest trends in blockchain development.
CoinEx has achieved record-high numbers of token listings and trading volumes in the past year’s cryptocurrency bull run. This represents the platform’s continuous efforts to provide users with high-quality cryptocurrency assets. As the market may enter another upward trend after the Bitcoin halving, following CoinEx’s listing strategy and positioning potential currencies in advance may yield substantial returns.
